11.59x ROAS
& $4,479 Adspend / month after 60 days
Results - before

Results - After

Problem
Very high cost per acquisition
Bad segmentation structure
Low ROAS
Goal
Increase ROAS from 0.11 to 3 so spend can be increased
Scale the business
Solution
Fix segmentations
Test more ads
Find winning ad angles
Turned $5,627 into $97,931 in Revenue
Results - before

Results - After

Problem
Too much reliance on google
No inhouse expertise
Google Performance caps at a certain point
Goal
Add a new, more scalable channel
Be profitable within 3 months
Scale business that has been stagnating for 1+ year
Solution
Testing strategy
Focus on bestsellers
Develop attractive creative formats
From 0 to 5.06x ROAS & $10,309 Adspend / month in 3 months
Results - before

Results - After

Problem
No working marketing message
Previous campaign ran by founder achieved 0 sales
Low creative quality
Goal
Get message market fit
Scale
Validate that business is worth the owner’s time
Solution
Competitive Analysis & Market research
Testing marketing messages likely to do well
Scale once ads are profitable enough
From 0 to $199,615/ month Revenue & 12.61 ROAS in One Year
Results - before

Results - After

Problem
Unclear if product can be profitable
Website didn’t follow best practices
Owner already ran ads and did not get any sales
Goal
Become profitable
Start scaling
Establish brand
Solution
Guidance on Website Changes
Market research and competitive analysis to fuel strategy
Testing appropriate amount of highly persuasive ads
Consumer Web App - From Losing Money on FB to $82,361 In Profit / Month In 2 Years
Results

Problem
Losing money on meta ads
Not enough tests
Bad ad copy, creative scripts &
tracking
Goal
Turn meta ads around
Get branding benefits of meta ads
Add additional markets once profitable
Solution
Guidance on how to fix tracking
Test more & better ads Add new markets once main market
is profitable
From $146,496/ month To $368,539/Month in 7 Months
Results

Problem
Past providers couldn’t fix performance
Too little testing + decisionmaking
Client did $500k/Month during COVID
Goal
Make business profitable again
Start gaining marketshare back from competitors
Fix conversion rate
Solution
Improved targeting
More & better tests
Turning losing ads off & scaling what works faster
Added $80,469/mo
in profit in 2 months for mobile application
Proof of end result

Proof of progress

Problem
Previous provider not proactive
Poor account structure
Lack of testing
Goal
Increase profit
Reverse negative result trend
Fix ad account tracking
Solution
Increase test volume
Test ad messagings & angles not tested before
Fix ad account structure
B2B Training Company - From Word of Mouth to Scalable Lead generation
D2C Furniture - From Declining Results With Google Ads to Adding Meta Ads and Hitting Record Months
B2B SaaS - From Traditional Marketing to Getting Most Leads From Digital Marketing
eCom Brand Owner Successfully Delegates His Adbuying & Hits Record Months
eCom Brand Increased ROAS by 47% on Google and by 200% on Meta
eCom Brand Increased Online Revenue By 150% in 6 Months
Online Training Company Increased Ad Performance by 40% After Multiple Years of Failure